4Cite Marketing

General information

Let's face it - acquiring new customers is difficult in today's environment. Rising costs and complexities are creating challenges that, when coupled with a challenging economy, make it difficult to grow your business.

It is hard to find the perfect balance between Email, Direct Mail, SEO, SEM, and affiliate marketing when creating a customer acquisition strategy. Participating in all of these channels is tough enough but given the nature of the current fiscal environment, organizations are forced to coordinate contacts across channels and maximize the return on each and every contact.

This pressure applies to every marketing effort and every consumer segment. As marketers, we need to find ways to maximize return while increasing our brand awareness and attracting new customers.

A New World of Acquisition That's where 4Cite can help. We have developed a suite of products and services that enables you to reach your target audience in ways that were previously unavailable or too expensive to implement.

Imagine being able to:

* Lower the costs associated with prospect lists. We are not talking about less qualified lists, we are talking about proven lists with full purchase history and demographic history selects - just at a lower cost.
* Execute multi-touch email campaigns to prospects in an efficient and cost effective manner. After all, approximately half of the people we market to are prospects - why not reach out to them via email too?
* Know who visits your website and have the ability to contact them if they leave your site without making a purchase.
* Control contact cadence and establish rules governing the number and frequency of emails that any given consumer can receive.
* Obtain true insight into the benefits of cross-channel promotions and measure the incremental gain created by any given marketing effort.

4Cite has solutions that deliver on each of these premises and when combined with our experienced service oriented staff, we are uniquely positioned to help you make the most of every marketing dollar.