Jeeves of Belgravia

General information

The Loft Bridal – The Lab Of Fairy Tales – is a bridal experience that moves forward with the times we live in. We offer a carefully curated edit that speaks to this generation of women – the ones who dare to be different; the ones who demand their own audience; the ones who assert themselves authentically as they create a new chapter in life as one half of a duo.

We believe that bridal should feel timeless and chic. But, like you, we are tired of seeing bridal conform to a dated, prescribed uniform that has no relevance to the type of women we are now. Our take on bridal is here to help you tell that story of individual beauty – the one that captures the very essence of who you are.

We bring about a line-up that is both modern and feminine, from smaller boutique labels that are starting to shape the new world of bridal. Each piece has an individual, distinctive character that resonates with a different woman – the romantics, the fashionistas, the bohemians, the life lovers, the game changers.

We look forward to being a part of your story.